Fetty Wap Launches Jimmy John’s “#1738 Fetty W(r)ap Meal” and Announces Nostalgia Tour After Prison Release

Fetty Wap is making a rapid return to the spotlight with a combination of brand partnerships, touring plans, and new commercial moves just months after his release from federal prison.

The New Jersey rapper has teamed up with sandwich chain Jimmy John’s to launch a limited-time menu item called the “#1738 Fetty W(r)ap Meal.” The collaboration is designed to tie his personal brand and signature “1738” reference into a nationwide promotional campaign.

The featured item in the promotion is a Buffalo Ranch Chicken Wrap, made with all-natural chicken, Buffalo sauce, lettuce, tomato, onion, celery, carrots, and ranch dressing. The meal also includes Buffalo-flavored Jimmy Chips and a fountain drink, creating a full combo centered around the rapper’s identity and fanbase.

The promotion is set to roll out at participating Jimmy John’s locations across the United States beginning June 29. A discounted promotional price will be available for rewards members for a limited time in early July, encouraging digital engagement and app-based orders.

The partnership comes during a critical period in Fetty Wap’s career. After serving over three years in federal prison on drug conspiracy charges, he was released in January 2026 and has quickly resumed public-facing business activity.

Industry observers note that his recent moves appear highly coordinated, combining food branding, touring, and music nostalgia to rebuild momentum in the entertainment industry.

Alongside the food collaboration, Fetty Wap is also preparing to launch his “Nostalgia Tour,” which is scheduled to begin on July 6 in Atlantic City, New Jersey. The timing aligns closely with the Jimmy John’s promotion, creating a dual marketing push across music and consumer branding.

The tour will feature performances of his most recognizable hits from the mid-2010s, including “Trap Queen,” “679,” “My Way,” and “Again.” The concept is centered on revisiting the peak era of his mainstream success, spanning roughly 2016 through 2026.

Tour stops are expected in several major U.S. cities, including Boston, Philadelphia, Atlanta, San Francisco, Los Angeles, and Denver, targeting both long-time fans and newer audiences familiar with his legacy tracks.

In addition to fast-food branding and touring, Fetty Wap has also begun branching into unexpected musical collaborations. He recently worked with country artist Russell Dickerson on the track “Boots,” signaling a willingness to cross genres as part of his comeback strategy.

He also made a surprise appearance at CMA Fest 2026 in Nashville, further highlighting his effort to reintroduce himself to broader mainstream audiences beyond hip-hop.

Taken together, Fetty Wap’s recent moves suggest a deliberate attempt to rebuild his career through multiple channels at once—music, branding, touring, and crossover collaborations.

While his time away slowed his momentum, his current strategy appears focused on reclaiming visibility and reestablishing his presence in popular culture.